ARTflex Is Now MUSA SERA

What began as AFTflex Activewear was never meant to stay still. It was a starting point, a space for creative freedom and exploration. Over time, it grew into something more layered, more purposeful, and more aligned with the stories it set out to tell.

Today, we proudly announce our new name and direction. Artflex is now Musa Sera.

This transition is not simply cosmetic. It reflects who we have become and where we are going. It reflects the community we have built and the women we are here to serve.

Musa Sera means Evening Muse. It represents the woman who lives in balance. She is not defined by light alone, nor is she consumed by shadow. She is whole. She is creative, complex, and unapologetically real.

Musa Sera is for the women who have walked through hardship and emerged not untouched, but transformed. It is for the women who carry both softness and strength. The women who create from their pain, their joy, their truth.

This name honors them.

Our Growth

Artflex gave us the foundation. It allowed us to explore artistic expression as a form of freedom. But with time, we realized our work was not only about art. It was about identity. It was about healing. It was about the intersection of creativity, resilience, and womanhood.

Under the name Musa Sera, we will continue to support creativity, but now with expanded focus. Storytelling. Inner work. Collective wisdom. The full spectrum of what it means to be a woman in this world and to create from that experience.

This rebrand was not built in isolation. It is the result of listening. To women who have struggled silently. To women who have spoken loudly. To women who are still figuring it out. Their experiences shaped every decision, every detail, every word.

Musa Sera is both a tribute and a response. A tribute to women who have lived through complexity and a response to the need for more spaces that honor their stories with depth and dignity.

To those who have walked with us as Artflex, thank you. Your support made this transformation possible. To those just discovering Musa Sera, welcome. You are part of something meaningful.

Welcome to Musa Sera